Vinny DeAraujo
Vinny has a curious fascination with rearranging the alphabet. He spends hours grouping, shuffling, and unscrambling it until it makes you feel something—sometimes even buy something. He’s dedicated his craft to helping brands, who are always trying to get people to either feel things or buy things. He’s obsessed with ideas and is always in search of the next big one.
Vinny has graced the cubicles of Leo Burnett, Y&R, Zimmerman, Momentum WW, and La Comunidad. And he’s left his fingerprints on some notable brands such as Coca-Cola, Buick, FedEx, and Jamba Juice. His work has earned him some of the shiniest awards in advertising, including Cannes Lions, D&AD, and The One Show. He constantly leaves his fingerprints on those, too.
When he’s not at his desk setting his keyboard on fire, he’s usually spending time with his two little girls and his wife, who most people agree is way out of his league. His other passions include comedy, technology, and writing about himself in the third person.