Challenge:
Nova Southeastern University had a problem: they simply weren’t cool. Well, at least not cool enough to compete with University of Miami, FIU, and FAU for undergrads. They requested a billboard that would set them apart.
Solution:
The one thing they have going for them is their mascot, their spirit animal, the mako shark. Coincidentally, the (oh-so-catchy) “Baby Shark” song had just made the billboard charts that week and topped 3 billion views. So, we came up with this.